Right now this bowl is the only one of its kind on the market, and through our new affiliation with Campbell's Soup we are reaching a larger market than we have in the past. For those people who like to eat soup this bowl simplifies the whole process, now you can heat your food up while you prepare other parts of your meal. Also this bowl eliminates the mess that boiling soup can create inside of your microwave. The bowl creates the prime temperature for heating soup so that it heats up but will not boil so much that it will be splashing over the top.
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